Privacy Policy



Effective Date: March 1, 2020

The following privacy policy outlines TRUBLUE LLC’s collection, use and sharing of your data when you access or use our websites, use our online store to purchase items, attend any of our events, view and interact with our social media, or interact with our company otherwise.

TRUBLUE may change this policy periodically. If we make changes, we will notify you by updating the effective data above. We may also contact you directly as well as post a statement on our website’s homepage.

TRUBLUE LLC does business as “Head Rush Technologies” and may be referred to as either of these names throughout our website and this privacy policy.


The types of information we may collect include your name, address, phone number, email address, ZIP code, photos, videos, social media usernames, payment information, demographic information, information about your interests, and preferences, and any other information you choose to provide.

Transaction Information: When you purchase, service, or register a product, or register for events, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.

Device Usage Information: We obtain information about the device you use to access our Services and your use of our Services, including the type of browser you use, hardware model, operating system and app version, mobile network information, IP address, unique device identifiers, access times, pages viewed, items placed in your cart, links clicked, browsing behavior, and referring URL (the webpage you visited before navigating to our Services).

Location Information: We may collect information about the location of your device, whether through web analytics or precisely using the GPS module on your phone when you use a GPS enabled script on our site. To enable or disable location sharing, review your location sharing settings on your device.

Cookies and Other Tracking Technologies: We may use cookies and other tracking technologies to collect information about you and your interactions on our website, including data about your browsing behavior. Most web browsers are set to accept cookies by default, but you can usually change your browser settings to remove or reject cookies.

Other Sources and Information: We receive information from our partners (ex: distributors, service centers, locations that use our devices) such as contact information and feedback customers or participants provide. Change of address information, demographic information if available, and information about consumer preferences. Information from social platforms where you access our social pages, such as your name, email address, friends list and public profile information, depending on your social preferences.


We use the information we collect about you to provide and maintain our services and products and to improve the experience of doing business with us. This applies to our website shopping experience, how we provide and deliver products and services, process transactions and returns, and deliver messages to you such as confirmations, invoices, receipts, or recall notices. We also use the information in the following ways:

  • Detect and investigate fraudulent transactions and other illegal activities;
  • Communicate with you about TRUBLUE, new products, services, events, promotions, and other information that may be pertinent to you;
  • Abide by our legal and financial responsibilities; Keep track of and analyze user trends and activities;
  • Combine data we collect from third parties to create a more personalized experience for you;
  • As well as any of the purposes listed in the “Sharing Your Data” section below.


We do not share your data with third parties for the purpose of marketing toward third party products or services. However, we use third party services to process your payment information, shipping details, and storing your data on third party servers we use for the purpose of customer relationship management.

List of third parties with whom personal information may be shared or where it may be stored:

Category Party Name and Jurisdiction (in parentheses) Purpose Data Disclosed
Payment Processors Worldpay To allow payment processing settlement services, and fraud checking. Name, address, details of user funding instruments, and details of payment transactions.
Shipping Services Fedex To allow Fedex, by use of their web api, access to your location information provided during the checkout process or automatically populated from your profile. Name, address, location details, shipping preferences, notes provided by user
Other Hubspot To store and process personal information provided by customers and users of our website for the purpose of targeted marketing and customer relationship management. Name, location details, phone number, email address, etc.


The following section applies to individuals in the EEA. Legal Basis for Processing. When we process your personal data, we will only do so when:

  • We need to use your personal data to perform our responsibilities under our contract with you, for example to deliver products that you ordered from us.
  • We have a legitimate interest in processing your personal data. For example, if you are a customer, we may process your personal data to send you marketing communications, to communicate with you about changes to our Services, and to provide, secure, and improve our Services.
  • We find such processing is necessary to comply with our legal obligations.
  • We have your consent to do so. When your consent is the legal basis for our processing, you may withdraw such consent at any time.

Data Retention. We store the information we collect about you for as long as is necessary for the purpose(s) for which we collected it or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Data Subject Requests. You have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, please send an email message to [email protected] or call our customer service representatives at +1 (720) 565-6885. You may also update your online account information by logging into your online account or through the other methods described in the "Your Choices" section below.

Questions or Complaints. If you are a resident of the EEA and have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see:


We receive data from you in the following ways:

  • When you share it with us directly, such as making a purchase on our website or scheduling a service
  • Creating an account on our website
  • Filling out a form on our website
  • When browsing our website, we collect usage and location data automatically


We keep your data indefinitely or until you contact us to have your data removed. You can contact customer service and request your data be removed from our database at +1 (720) 565-6885 or email [email protected].


Your Account Information. TRUBLUE/Head Rush Technologies Account: You may update or correct your online account information by logging into your account profile and updating your information or by calling Customer Service at +1 (720) 565-6885. To reach your profile, click “sign in” in the account tab on our site or click here. You can also email us at [email protected] if you’d like us to remove your online account. We may retain previous data for business purposes or those required by law.

Personal Communications: You may opt out of receiving promotional communications from TRUBLUE by following the instructions in the communications received or changing your preferences by clicking the "Newsletter Subscriptions" link in your account. If you opt out of receiving promotional communications, we may still send you non-promotional emails, such as emails about your purchases, account, membership or our ongoing business relations.

Location Information. The settings of your Internet browser or mobile device may allow you to stop sharing your precise location with TRUBLUE or others.


Please note that this Policy does not apply to, and we are not responsible for, third party cookies, web beacons, or other tracking technologies. For more information about interest-based ads, or to opt out of having your web browsing information used in this way, please visit For individuals in the EEA, please visit


We do not share your information with third parties, except for the purpose of storing and processing data for our own customer relationship management and marketing goals.


Questions and comments related to this privacy policy can be directed to customer service at +1 (720) 565-6885 (US and Canada) or send an email message to [email protected]. You may also direct privacy related correspondence to the following address:
TRUBLUE LLC (dba Head Rush Technologies)
1699 Cherry St, Suite C
Louisville, CO 80027
United States

Copyright © 2024 Head Rush Technologies